Domestic Market: The Rise of "Micro-Gold"

With gold prices reaching historic highs in early 2026 (gold grams hovering around 7,500 TL), consumer behavior in Turkey has shifted dramatically.

• Gram Gold Dominance: Traditional wedding gifts like the "Quarter Gold" coin have become too expensive for the average consumer. This has led to a surge in demand for 0.10g, 0.25g, and 0.50g "mini" gold bars.
• Investment Shift: Gold remains the primary savings vehicle for Turkish households, but the trend has moved toward "unworked" (scrap) gold to avoid paying high craftsmanship premiums.